The spread of disinformation on Twitter (now known as X) is the subject of a growing body of research. That is attributable to the strength of the microblogging platform in the rapid spread of content (Elmas et al., 2023). In the study of the practice of disinformation, some experts, like Martens et al. (2018), have concluded that the persistence and expansion of various forms of information disorder in the digital space have endured mainly because disinformation serves a purpose for those who instigate them or allow them to spread.
Although there is a consensus on the importance of tracking, monitoring, and analysing disinformation on social media platforms like Twitter and Facebook, the question of how much is known about how financial rewards for engagement on social media impact disinformation is unexplored.
This is the crux of this study: investigating and tracking the role of Twitter’s Ads Revenue Sharing in the spread of disinformation on the platform.
